![]() We’re not talking about old-school, carpet-bomb email blasts. ![]() So, how to cut through the clutter in a world of 360-degree, 24/7 messaging? Enter the pushers.Ī recent survey by live music discovery app Bandsintown and Insight Strategy Group indicated that even the most engaged fans overwhelmingly prefer to find out about concerts through push notifications, as opposed to searching for events on their own. Research from multiple sources indicates that, second only to price resistance, lack of awareness is the reason fans don’t attend any given show. The live entertainment industry, while thriving, still struggles to sell out beyond the elite acts, with an estimated 30%-50% of inventory going unsold each year.
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